Choosing the Best Intermediary for Your Marketing Strategy

What type of intermediary should Ajax Corp. use to make its goods available to customers?

a. Ajax should use any intermediary that best facilitates its marketing strategy.
b. Ajax should choose to not use an intermediary and distribute directly to customers in its target market.
c. Ajax should use national retailers for the best exposure.
d. None of the answers are correct.

Answer:

Ajax Corp. should choose the intermediary that best facilitates its marketing strategy, which could be any range of options depending on their products and target market.

In terms of selecting the best intermediary to get its products to customers, Ajax Corp. could use any intermediary that best facilitates its marketing strategy. This could be a retailer, wholesaler, or an online marketplace. This depends on the target market and the kind of items being sold.

If Ajax Corp.'s target market is widely spread and orders in smaller quantities, using retailers could be beneficial. Online platforms could work best if the target market is tech-savvy.

An intermediary typically aids in making products more widely accessible and can handle aspects of distribution that might otherwise be inefficient or cost-prohibitive for Ajax Corp. to manage on their own.

By choosing the right intermediary, Ajax Corp. can ensure that its goods reach customers efficiently and effectively, ultimately boosting sales and brand exposure.