Collecting Primary Data for Market Research

Is Eavesdrop Communications collecting primary data for their market research?

A. True

B. False

Answer:

A. True

Eavesdrop Communications just finished a telephone survey of several of their current customers. They are now planning to conduct in-depth personal interviews with about twenty additional customers. Both the telephone survey and the interviews are sources of primary data for Eavesdrop.

Primary data is data obtained directly from the source, such as from surveys, experiments, and interviews. It is valuable for market research as it provides firsthand information that is relevant to the specific project and research objectives. In this case, Eavesdrop Communications is indeed collecting primary data for their market research by conducting both a telephone survey and personal interviews with customers.

By gathering primary data, Eavesdrop Communications will be able to gain insights directly from their customers, allowing them to make informed decisions and tailor their marketing strategies to better meet customer needs and preferences. This proactive approach to collecting primary data demonstrates a commitment to understanding their target market and improving customer satisfaction.