Exciting Magazine Ad for the New Ford Focus!

What role does the advertising manager play in the traditional communication model when deciding on words for a magazine ad?

In the traditional communication model, the advertising manager can be considered as the "sender" or "source."

In the traditional communication model, the advertising manager plays a crucial role in creating and encoding the message for a magazine ad, such as for the new Ford Focus. They need to carefully select the most suitable words, images, and design elements to effectively convey the desired message about the product to the target audience.

The main objective of the advertising manager as the sender is to capture the audience's attention and persuade them to consider purchasing the new Ford Focus through the magazine ad. They need to create a compelling and engaging message that resonates with potential customers.

Furthermore, the advertising manager needs to understand the communication process and utilize the appropriate channel, in this case, the magazine, to transmit the message effectively. The receiver, which is the target audience, will then decode the message and potentially respond by taking action, such as inquiring about or buying the Ford Focus.

Feedback is another essential component in the communication model, allowing the advertising manager to receive input from the audience and evaluate the message's effectiveness. Based on the feedback, adjustments can be made to enhance the message's impact and reach the desired outcome.

Overall, the advertising manager's role as the sender in the traditional communication model is pivotal in crafting and disseminating the message about the new Ford Focus to potential customers through a magazine ad.