Google Marketing Platform: Small Business vs. Enterprises

Products Availability in Google Marketing Platform

Google Marketing Platform offers a range of products designed to help businesses of all sizes with their marketing efforts. While most products are available for both small businesses and enterprises, there are two products that are not included in the Small business version.

Search Ads 360

Search Ads 360 is a powerful search management platform that allows enterprises to manage their search marketing campaigns at scale. It offers advanced features such as automated bidding and campaign optimization, which may not be essential for small businesses with simpler marketing needs.

Display & Video 360

Display & Video 360 is a comprehensive tool for managing display advertising and video campaigns across multiple channels. It provides enterprises with advanced targeting options and campaign optimization features. Small businesses may find these capabilities unnecessary for their marketing goals.

In conclusion, Search Ads 360 and Display & Video 360 are the two products that are not available in the Small business version of Google Marketing Platform. These products are tailored for larger enterprises that require more robust and sophisticated marketing solutions.