How often should low-performing assets be replaced in app campaigns?

Question:

In app campaigns, how often should low-performing assets be replaced with new and improved ones to prevent ad fatigue?

Answer:

In app campaigns, low-performing assets should be replaced regularly to prevent ad fatigue.

Low-performing assets in app campaigns should be replaced periodically to ensure the campaign remains effective and engaging for the target audience. The frequency of asset replacement can be influenced by various factors such as campaign goals, budget constraints, and user behavior.

It is essential for advertisers like Jenny to monitor key metrics like click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to determine when to replace low-performing assets. If these metrics show a significant decline, it may be time to introduce fresh assets to improve campaign performance.

Asset-level testing is crucial in app campaigns to identify the best-performing assets and optimize the campaign accordingly. By continuously testing and updating assets, advertisers can enhance the overall performance of their app campaigns and maintain audience engagement.