Increase Consumer Perception with DKNY Perfume Sprayed by Bloomingdale's New York Store

What was Bloomingdale's New York store trying to achieve by spraying Donna Karan's new perfume DKNY onto the sidewalks outside the store?

A. Increase sales
B. Create brand awareness
C. Improve customer experience
D. Enhance consumer perception

Answer:

D. Enhance consumer perception

When Bloomingdale's New York store sprayed Donna Karan's new perfume DKNY onto the sidewalks outside the store, the main objective was to enhance consumer perception. Consumer perception plays a crucial role in consumer behavior as it influences how purchases are made by customers.

The spraying of the perfume was a strategic move to sensitize potential buyers who were passing by or in the vicinity. By increasing the level of sensory input with the scent of the perfume, Bloomingdale's aimed to draw the attention of consumers and make the product stand out among its competitors.

Marketers understand the importance of consumer perception in marketing stimuli. Visual elements like packaging and advertising design must capture the consumers' attention favorably to make the product more appealing and noticeable. By utilizing sensory cues like the fragrance of the DKNY perfume, Bloomingdale's aimed to create a positive perception of the product in the minds of consumers.