What are the stages of a marketing funnel for a school from the school's brand lens?
The marketing funnel for a school from the school's brand lens consists of four stages: Awareness, Interest, Apply (conversion 1), and Enroll (conversion 2). The objective of each stage is to drive the consumer to the brand funnel.
Awareness Stage
In the Awareness stage, the objective is to make potential students aware of the school's brand and offerings. This can be achieved through various marketing channels like social media, online advertising, and content marketing. The school should focus on creating engaging and informative content that highlights its unique selling points.
Interest Stage
Once awareness is established, the objective is to capture the interest of potential students. This can be done through targeted campaigns and personalized communication. For example, the school can provide virtual tours, testimonials from current students, and detailed information about the programs and extracurricular activities offered.
Apply (conversion 1) Stage
At this stage, the objective is to encourage potential students to submit their applications. The school can streamline the application process by providing a user-friendly online application form and ensuring clear communication about required documents and deadlines.
Enroll (conversion 2) Stage
The final stage is to convert applicants into enrolled students. The objective is to provide a seamless enrollment experience by addressing any concerns or questions they may have. The school can offer personalized guidance, financial aid information, and assistance with any necessary paperwork.