Positioning Strategy for Billy-Joe/Jim-Bob Company

Positioning of the Company

Positioning of the company is part of the overall corporate strategy. The billy-joe/jim-bob company has done its research and they know how the customer defines quality and what makes the customer happy. They will use this to establish a positioning strategy on meeting these needs/wants.

Answer:

These are the answer choices for the question:

• Price
• Quality
• Flexibility
• None of these
• Speed

And this is the correct answer choice:

• Quality

Explanation:

The company has defined its general corporate strategy, and also its functional strategy for the marketing department: they will focus on providing goods that are of high-quality, and in order to do so, they have launched a market study that will find what the customers defined as "quality".