Why or why not?
Heinz should have multiple product offerings (sizes) of their ketchup to cater to different customer preferences and needs, increase sales, and provide value to their customers.
Explanation:
Yes, Heinz should have multiple product offerings (sizes) of their ketchup because it can help cater to different customer preferences and needs. Offering different sizes allows customers to choose the option that best fits their usage and convenience. For example, individuals who rarely use ketchup may prefer smaller sizes, while families or restaurants may prefer larger sizes to meet their higher demand.
Having multiple sizes of ketchup can also increase sales and revenue for Heinz. By offering a variety of sizes, Heinz can attract a wider range of customers and appeal to different market segments. Additionally, larger sizes can provide cost savings for customers through economies of scale. Overall, offering multiple sizes of their ketchup allows Heinz to accommodate diverse customer needs and preferences, increase sales, and provide value to their customers.