Should Lakeside Inc. Drop the Fishing Kayak from Their Product Line?

Why is Lakeside Inc. considering dropping the fishing kayak from their product line? Lakeside Inc. is considering dropping the fishing kayak due to low sales. This decision is likely based on the fact that the fishing kayak is not generating enough revenue for the company.

The Importance of Revenue in Product Line Decision Making

Revenue plays a crucial role in the decision-making process for businesses, especially when it comes to evaluating the performance of different products within a product line. For Lakeside Inc., the decision to drop the fishing kayak is driven by the fact that it is not contributing significantly to the company's overall revenue.

Focusing on Popular and Profitable Products

By eliminating the fishing kayak from their product line, Lakeside Inc. can shift their focus towards the white-water kayak and sea kayak, which may be more popular and profitable. This strategic move allows the company to allocate its resources more efficiently and concentrate on products that have a higher demand in the market.

Evaluating Sales Performance

When evaluating the sales performance of the fishing kayak, Lakeside Inc. may consider various factors such as the demand for fishing kayaks in the market, the competition from other brands, and the overall profitability of producing and selling this particular style of kayak. By analyzing these aspects, the company can make informed decisions about the future of the fishing kayak in their product line.

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