What are the acts of communication used by companies with advocacy strategy?
What are the acts of communication used by companies with advocacy strategy?
Companies that adopt an advocacy strategy employ a range of communication actions that directly or indirectly promote and protect their corporate image, mission, values, and products or services.
The following acts of communication are used by companies with advocacy strategy:
O Defensive statements
O Sponsorship
O Briefing
O Spread of the word
What are the purposes of these communication actions in relation to advocacy strategy?
Purposes of Communication Actions in Advocacy Strategy
1. Defensive statements: The company responds to allegations or attacks on its reputation by giving a defensive statement. This helps to counter negative news stories and provide evidence to support the company's claims or actions.
2. Sponsorship: Companies use sponsorships to enhance their reputation, market presence, and support social or cultural causes. It allows them to align their brand with positive initiatives and gain visibility.
3. Briefing: Companies issue briefings to stakeholders, shareholders, and the media to provide updates on policies, strategic plans, product launches, or business developments. This helps to keep stakeholders informed and maintain transparency.
4. Spread of the word: Companies utilize social media, press releases, and advertisements to reach the public and promote their products, services, and achievements. This contributes to building their image as a responsible, innovative, and trustworthy organization.
Exploring Communication Actions in Advocacy Strategy
Companies with advocacy strategies utilize various forms of communication to engage with stakeholders, shape public perception, and advance their mission. These actions play a pivotal role in enhancing the company's reputation, establishing credibility, and fostering relationships with key audiences.
Defensive statements: When faced with negative publicity or criticism, companies respond by issuing defensive statements to protect their reputation. By addressing allegations and providing clarification, they aim to maintain public trust and credibility.
Sponsorship: Through sponsorships, companies demonstrate their commitment to social causes, community initiatives, and cultural events. By associating their brand with positive activities, they enhance brand visibility, goodwill, and differentiation in the market.
Briefing: Companies regularly communicate with stakeholders through briefings to keep them informed about important updates, changes, and developments within the organization. This transparent communication fosters trust, ensures alignment, and promotes engagement.
Spread of the word: Leveraging social media, press releases, and advertisements, companies amplify their message and communicate with a broader audience. By highlighting their products, services, and achievements, they reinforce their brand image and position in the marketplace.
Overall, effective communication plays a crucial role in shaping the narrative around a company's advocacy strategy, enhancing its reputation, and building meaningful connections with stakeholders.