What sources can you use to prospect outside of the CRM?

Sources for Prospecting Outside of the CRM

Social Media: Social media platforms such as LinkedIn, Facebook, and Twitter can be valuable sources for prospecting outside of the CRM. These platforms provide businesses with access to a large pool of potential leads. By utilizing social media, businesses can engage with prospects, share content, and build relationships.

Trade Shows and Events: Attending trade shows and events is another effective way to prospect outside of the CRM. These events offer opportunities for businesses to network with potential customers face-to-face, showcase products or services, and gain insights into the industry and competitors.

Referrals: Referrals from existing customers or contacts can also serve as a valuable source of leads. Encouraging satisfied customers to refer friends and colleagues can help expand the reach of the business and build credibility with new prospects.

Cold Calling: Though not the most popular method, cold calling can still be a useful way to prospect outside of the CRM. It involves making unsolicited calls to potential leads, offering a direct way to make contact and pitch products or services.

Online Directories: Online directories like Yellow Pages, Yelp, and Google My Business can provide lists of potential leads for businesses. These directories typically include contact information, making it easier to reach out to prospects and generate new leads.