Why Would Alan Choose "Build Awareness" as His Marketing Objective?

Why would Alan choose "Build awareness" as his marketing objective?

1. To reengage users who previously showed interest in his scooters.
2. To dynamically generate ads, based on an audience’s interest in scooters.
3. To engage with audiences who previously bought his scooters.
4. To reach a broad audience for his scooters.

Answer:

4. To reach a broad audience for his scooters.

Build awareness is a marketing objective used by brands or business companies to promote their products and give awareness about it to a large number of people. As Alan has introduced his new line of scooters, in order to successfully promote them, he has to reach a broad audience. This is why he has selected the option of "Build awareness" as his marketing objective.

Google Display Ads are the visual forms of advertisements that appear on websites that are Ad-supported. Due to the huge traffic on these sites, it is easier for brands to access people and inform them about their products through their Ads.