Google Ads: The Core Principles Behind Helping Businesses Reach Their Online Potential

What are the core principles that Google Ads was built around?

a. Control and results

b. Credits and context

c. Profit and privacy

d. Options and tracking

Answer: a. Control and results

Google Ads is an advertising platform created by Google with the core principles of control and results. The platform is designed to help businesses reach their online potential by connecting them with the right people at the right time.

Control: Users are able to use keywords to target specific audiences and define how much is spent on each ad. This allows businesses to have control over who sees their ads and how much they are willing to invest in each campaign.

Results: With Google Ads, businesses only pay for actual results, such as clicks on their website or services rendered based on the advertisements. This ensures that businesses get a return on their investment and can track the success of their campaigns.

By focusing on relevance, control, and results, Google Ads has become a powerful tool for businesses looking to grow their online presence and reach potential customers effectively.