Multi-Channel Funnels: Understanding Marketing Channels Interaction for Sales and Conversions

What is Multi-Channel Funnels?

What feature must be enabled to use Multi-Channel Funnels?

Answer:

The feature that must be enabled to use Multi-Channel Funnels is C. Goals or Ecommerce

Multi-Channel Funnels reports provide insights into how different marketing channels work together to generate sales and conversions. By tracking Goals or Ecommerce in your Analytics account, you can utilize Multi-Channel Funnels to analyze the impact of various channels on your conversions.

With Multi-Channel Funnels, you can explore the interactions and paths that lead to conversions across different marketing channels. This feature allows you to understand how multiple visits from various channels contribute to the final conversion, providing a comprehensive view of your marketing efforts.

By enabling Goals or Ecommerce tracking, you can uncover valuable insights on the effectiveness of your marketing strategies and optimize your channels for better performance. Understanding the journey users take before converting is essential for improving your overall marketing success.