What Analysis Tool Would You Use to Analyze Customer Behavior on Your Website?

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

a. Real Time reporting

b. Segmentation View filters

c. Multi-channel funnels

Answer:

Segmentation

Segmentation is the analysis tool that could be used to analyze the behavior of new customers versus returning customers on your website. Segmentation allows you to isolate data or its subsets into different segments based on personal traits, age, behavior, income, and more.

This process helps you analyze and examine the data to provide insights into trends in your business. By segmenting your customers, you can tailor your marketing strategies to target specific groups more effectively. For example, you can send targeted advertisements to a specific segment of customers to capture their attention and cater to their preferences.