Optimistic Strategies for Website Usability Testing

What is a recommended strategy for website usability testing according to Jakob Nielsen?

A. Heuristic Evaluation

B. A/B Testing

Answer:

The recommended strategy for website usability testing according to Jakob Nielsen is Heuristic Evaluation.

Usability testing is a crucial aspect of website development to ensure the website is user-friendly and meets the needs of its users. Jakob Nielsen, a renowned usability expert, recommends the Heuristic Evaluation method as the best technique for usability testing of a website.

The Heuristic Evaluation method involves a small group of usability experts who evaluate the website based on a predefined set of usability heuristics or principles. These heuristics guide the experts in identifying potential usability issues and providing recommendations for improvements.

The process of Heuristic Evaluation typically includes selecting a group of 3-5 usability experts, providing them with a list of usability heuristics, individually reviewing the website for usability issues, discussing findings, consolidating and prioritizing issues, making recommendations, and implementing changes in the website design.

This strategy is effective because it utilizes the expertise of usability professionals to systematically assess the website based on established usability principles, leading to actionable insights and improvements for the website's usability and user experience.