The Power of Branded Entertainment

What is the goal of branded entertainment?

A) co-branding

B) sign spinners

C) billboarding

D) branded entertainment

E) environmental design

Final answer:

The term that fills the blank is termed 'branded entertainment'. This is a strategy where brands are incorporated into entertainment content to create positive associations and feelings from consumers.

Explanation:

The goal of D) branded entertainment is to associate the brand with a fun, entertaining experience that creates positive feelings for the brand. Branded entertainment is a form of marketing strategy where branding is integrated into entertainment content like films, music videos, TV shows, video games, etc. This strategy is used to captivate consumers' attention and build a stronger emotional connection between the consumer and the brand. For instance, a soft drink company sponsoring a popular music concert is an example of branded entertainment. By associating themselves with a fun and entertaining event, they create positive feelings towards the brand.