How to Craft an Impactful Speech for Your Audience

What did Ian work backward from in order to choose the tone of his speech to the board of directors?

Ian worked backward from the purpose of his speech.

When crafting a speech, it is essential to start with the end goal in mind. By working backward from the purpose of his speech, Ian was able to align his message, structure, and delivery to effectively convey the desired sentiment to the board of directors. He wanted to leave them feeling proud of their actions over the past year, so he tailored his speech's tone and content to achieve that outcome.

Starting with the desired impact allows speakers to focus on the overall objective and ensure that every element of the speech works towards that goal. When preparing a speech, it's crucial to consider the audience's needs, expectations, and the message you want to leave them with. By keeping the purpose at the forefront of your mind, you can create a speech that resonates with your audience and leaves a lasting impression.