Tips for Crafting an Effective Résumé for a Marketing Position

What is the ability that best describes Jack?

a. Financial analysis

b. Social media marketing

c. Customer service in the hospitality industry

Answer:

The ability that best describes Jack is social media marketing. Thus, option (b) is correct.

Explanation:

Based on the information provided, Jack's interest in marketing, his major coursework in areas like marketing, advertising and promotion management, and his certification in social analytics suggest that social media marketing is an ability that best describes him.

Jack's background and interests align most closely with the ability of "social media marketing" for several reasons:

  • Academic Focus: He is pursuing a bachelor's degree in business with a concentration in club management, and his major coursework includes areas like marketing, advertising, and social media.
  • Certification: Jack has gained certification in social analytics, which involves statistically analyzing customer sentiment based on social media content and online behavior.
  • Extracurricular Involvement: Jack is the VP of marketing for a student club, the Hospitality Industry Project.
  • Interest: Jack's interest in marketing and social media is evident from his career aspirations and involvement in related coursework and activities.
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