How to Use Multi-Channel Funnels Reports for Marketing Analysis
Which of the following Multi-Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app?
a) Assisted Conversions
b) Top Conversion Paths
c) Time Lag
d) Path Length
Answer:
The most typical sequences of marketing touch points that result in conversions on your website or app are shown in the Assisted Conversions reports from Multi-Channel Funnels.
Multi-Channel Funnels reports provide valuable insights into the various marketing touch points that lead to conversions on your website or app. By analyzing these reports, you can better understand the customer journey and optimize your marketing strategies for improved conversion rates.
Assisted Conversions Report
The Assisted Conversions report is especially useful for identifying the most common sequences of marketing touch points that contribute to conversions. It shows the channels that assisted in conversions along the customer journey, giving you a clear picture of how different marketing efforts work together to drive conversions.
How to Use the Assisted Conversions Report:1. Access your Multi-Channel Funnels reports in your analytics dashboard.
2. Navigate to the Assisted Conversions report to view the data.
3. Analyze the different channels and touch points that play a role in assisting conversions.
4. Identify patterns and common sequences of touch points that lead to successful conversions.
5. Use these insights to optimize your marketing campaigns and allocate resources more effectively.
By utilizing the Assisted Conversions report effectively, you can gain a deeper understanding of your customers' behavior and tailor your marketing strategies to drive more conversions.